
Custom Formula
Turn numbers into instant answers with the Custom Formula Widget.







About
Custom Formula Widget The Custom Formula Widget lets you create interactive calculators by applying your own formulas. It’s perfect for building price estimators, cost calculators, ROI tools, loan/mortgage calculators, fitness trackers, or any custom calculation that fits your business
Key features
- Form builder
- Lead capture
- Survey creation
- Conditional logic
- Auto-scoring
GHL agencies collecting leads via forms and surveys.
Custom Formula Widget
The Custom Formula Widget lets you create interactive calculators by applying your own formulas. It’s perfect for building price estimators, cost calculators, ROI tools, loan/mortgage calculators, fitness trackers, or any custom calculation that fits your business. By letting visitors enter values and instantly see results, you make your site more engaging and useful.
1. Start with a Template
What you’ll see:
Layout options like Simple Calculator, Multi-Field Calculator, Compact Box, or Full-Width Formula
A Continue with this template button
What to do:
Preview each template to see how inputs and results are displayed
Choose the one that matches your needs and click Continue to start customizing
2. Use the Editing Tabs
After selecting your layout, you’ll work with three tabs:
Content – Add fields, formulas, and labels
Style – Adjust how it looks
Settings – Control how it works and behaves
3. Customize Your Formula
Content Tab
Here’s where you build your calculator:
Input Fields – Add text boxes, dropdowns, sliders, or checkboxes for user inputs
Formula Builder – Define your calculation using math operators (+, -, ×, ÷)
Result Display – Decide where and how results appear
Labels & Instructions – Guide users on how to use the calculator
This tab defines the core function of your widget.
Style Tab
Make your calculator look professional:
Fonts & Sizes – Customize inputs, labels, and results
Colors – Match buttons, text, and backgrounds with your branding
Layout Options – Show fields inline, stacked, or in multiple columns
Spacing & Alignment – Control how cleanly everything sits on the page
Settings Tab
Fine-tune behavior and functionality:
Validation Rules – Control what kind of data users can enter
Default Values – Pre-fill fields to make usage faster
Reset Button – Allow users to clear fields easily
Mobile Optimization – Ensure it works well on smaller screens
Custom Code – Add advanced functions if needed
Helpful Tips
Keep formulas simple for better user experience
Use labels and instructions to guide visitors
Highlight results with bold text or color
Test different inputs to ensure your formula works correctly
Always click Save after editing
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